Monday, 26 September 2011

BMW's cheapest car will bring 25 million..!!

  The luxury car company in the country, the Mini is likely to launch the initial price of Rs 25 lakh. German car company within the next two months will start importing the small car.The company also will open two showrooms in Delhi and Mumbai. Full range of BMW Mini - the well-known variant Copper, Kantryman, Klbdor and will lose with Kabrio. The car's top - and Clubman is priced at around Rs 30 lakh. It will be launched with the sports package and accessories. 
Since then its best and sporty design to the eyes of many car companies have to hurl.For example, the Suzuki Swift sold well to copy this design. But the real Mini is sold in large numbers. Worldwide annual sales of this car is an annual 2.34 million. This car is sold in most States. The UK, Germany and Japan stands. BMW India President Andreas Skaf told ET, "After many years after an exhaustive survey of the mini is going to be launched in India." The company demonstrated the car at the Auto Expo will be held in January 2012. 

Small luxury car market debut in the Mini, Beetle and Fiat 500 Foksvagn where the buyers are not predictable. Since its launch in December 2009 Foksvagn the Beetle sold only 620, while Fiat's small luxury car that only 100 units sold. However Skaf believes that the market is changing. 
He said: "We have close to 20,000 luxury cars are sold every year. And now customers are willing to spend money on leading small luxury brand. Mini customers expect to have redundancy at all. Now India has become a mature market for premium luxury small cars. " Mini next year with Mercedes-Benz B - Class and Audi A3 hatchback as the premiums are coming in the market. Like other markets in the world of mini-customizable with many options will be sold as a separate brand. The marketing of BMW 5 series, 7 series, X 5 and X 6 such cars will be different.
Skaf said: "As the leading brand's marketing will be a sporty car. It will have strong brands...!

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